Name: Denise Q. Southerland
Title: Manager, Marketing & Communications
What is your TCREW Story? (i.e. When did you join TCREW and in what ways have you been active--committees, chair positions, etc)
I have been an active member of TCREW since 2010. I joined the Marketing Committee, where I developed some of my strongest TCREW relationships and friendships. I served as the Marketing Committee chair for multiple years, followed by two years serving on the TCREW Board. Upon leaving the board I led the Mentoring Task Force, which two years later has resulted in the launch of our UCREW committee, which I currently chair.
What is your most significant TCREW connection? How has your TCREW membership been impactful in your own personal growth and development?
I don’t believe I can choose only one connection. I’ve been so blessed to find other strong women who are open to honest conversations about our personal & professional challenges.
How do you see TCREW impacting the Triangle?
It has elevated the image of women and the tremendous impact they have had in our region.
How can we, as women in the commercial real estate industry, best make an impact in mentoring the next generation of women in CRE?
It is critical that we as women support each other in our personal and professional growth. Let’s cheer on each other’s successes and guide each other through the rough patches. The earlier we teach this to the young women in our lives, the stronger they will become in whatever they decide to pursue.
What is one goal you would like to achieve through TCREW?
For women to feel empowered in their abilities and the impact they can have in this industry.
What is the best leadership advice you have been given or can give to others?
I recently read a book, The Leader Who Had no Title. A leader is not determined by a title, its determined by your actions and your behavior. My favorite quote was “Whether you think something is possible or impossible, you’ll most certainly be right. Because your belief determines your behavior.”